Question 1

What is Ad Design?

Accepted Answer

Situated at the cross-section of design and marketing, advertising design refers to the graphic and visual art created for use in advertising. The entire purpose of ad design is to sell products. There are several types of ad design, such as; Social Media Ads, Video and Commercial Ads, Newspaper and Magazine Ads, Direct Mail, Display Ads, Outdoor Ads, Event Advertising and Email Marketing.

Question 2

What Makes a Good Ad Design?

Accepted Answer

Here are some of our golden rules of what makes a good ad design.

Keep your message simple. If your ad is too complex, you might end up confusing your audience or worse, boring them.
Keep the copy short and snappy. Use intelligent, witty copy to support the story your visuals tell.
Never underestimate the effect a good brand story can have. Engage your audience by telling a story that they can relate to.
Remember to include a call to action. It lets your viewer know how to engage with your brand further.

Question 3

What are the Elements of a Good Ad?

Accepted Answer

There are four elements to a good ad. They are:

Create an attractive design to attract your viewer's attention.
Communicate a clear message using clean and concise copy.
Include a strong CTA.
Keep everything on-brand, from your font choice to your color palette and logo.

Question 4

What type of customers use our ad and marketing design services?

Accepted Answer

Marketing teams at scale-ups and enterprises use Superside’s marketing design services when their internal creative resources are at capacity or require new fresh designs. High-growth companies use Superside to extend their bandwidth and enable in-house designers to step away from daily execution to work on bigger strategic projects while still delivering quality designs to their marketing teams. This enables different departments and teams in an organization to get access to design capabilities to make projects like an outdoor advertising strategy possible.

Question 5

Why is Superside’s offering better than other ad and marketing design services?

Accepted Answer

Most marketing design services are either too limited to support the high volume and velocity of today’s enterprises, or the creative delivered is disconnected from the brand. Using Superside gives always-on access to an elastic creative team onboarded to their brand. The process is fully-managed for you with a collaboration platform that makes briefing, managing and giving feedback on marketing and advertising designs a breeze.

Question 6

Why should I work with Superside as an ad and marketing design partner?

Accepted Answer

Our ad and marketing designs delivered to customers are created to be on-brand and effective to achieve the desired objectives. By conducting A/B testing of different design elements in ads, it is possible to improve the performance of your advertising efforts and increase leads and ROI. This is where we offer great value in being able to scale your design efforts to make things like split testing a reality through our ad design expertise. Do not hesitate to get in touch to learn more.

Question 7

How to subscribe to Superside's ad and marketing design services?

Accepted Answer

Our ads and marketing design service is accessed via a range of subscription solutions tailored to our customers' needs. This particular capability is part of our ad creative solution which offers our customers bespoke ad design to whatever specification or needs. To subscribe to this service, pick from either the Full Stack Design, Digital Advertising or End-to-end Creative plan. Choose the level of output you require and you are well on your way to marketing design freedom.

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